7 ways to help improve your marketing communications

1. Does the U.S.P (unique selling proposition) jump out at the reader?
2. Is it overly designed? Decision makers over 40 may have trouble reading small type or type printed over graphics. Do photographs, line drawings and graphics make a marketing point or dramatize a product benefit?
3. Does the cover clearly spell out the company name, the product and the key selling point?
4. Is the copy customized so it has special appeal to the person receiving it? Does it address his or her needs and wants?
5. The letter that accompanies the brochure may be a more powerful selling tool than the brochure. Does it clearly spell out your product or service and its advantages over the competition?
6. Does the information favorably compare the product to the competition? (This may be achieved through graphs or other artwork.)
7. Have you considered a question-and-answer section provided to spell out the answers to tough questions about the product?