Telemarketing
Telemarketing Capabilities
Andover Group is a full service advertising agency. Our outbound telemarketing clients require a high level of telemarketing to navigate through corporate decision makers and present complex products and services in a professional manner. Past and current clients include: DST, Yellow Freight, and Blue Cross & Blue Shield to name a few.
Our service capabilities include:
Seminar Recruitment: Follow up to direct mail, answering questions, identifying additional interested parties and obtaining commitments for attendance to industry/professional seminars.
Customer Surveys: Survey customers in a non-biased manner to provide companies invaluable insights into products, services, competition from a customer perspective.
Trade Show Marketing: Pre-qualify both booth/trade show attendees and forwarding to sales/marketing personnel potential sales prospects for appropriate follow up. It's a program designed to make trade shows more profitable.
Direct Mail Follow Up: Follow up on direct mail pieces, pre-qualify prospects and set up sales appointments. The goal is to Increase the overall return on direct marketing.
Demand Generation: Cold call prospects, pre-qualify and forward prospects to sales/marketing for appropriate follow up.
DataBase Cleaning: Reduce overall marketing costs by ensuring that marketing dollars are not wasted on wrong addresses and wrong decision makers.
Our team specializes in sales-driven outbound telemarketing, utilizing only business professionals who can present a positive image of your company to prospective customers. The sales process can be complex, requiring multiple calls in order to identify and contact multiple decision makers within a single company. The result is more sales and profits – at a cost to you that's comparable to the cost of maintaining an internal telemarketing department.
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