About the Authors
Stephen Wolfe - President of Andover Group Advertising &
Marketing in Kansas City, Steve has 30 years of agency
experience, including 15 years on Madison Avenue at Ted
Bates Advertising and Benton & Bowles. Upon his return to
Kansas City, Steve was cofounder of the Horizon Project, a
nationally recognized new-product consulting and research
company. He is also the author of Men Are A Joke:
Uncensored Humor About Men For Women/ Pinnacle.
Carole Rich - Carole Rich has spent more than 25 years in
journalism as a reporter, editor and professor. Rich teaches
Journalism at the University of Alaska Anchorage, where she
was awarded the endowed Atwood Chair. She is the author of
Writing and Reporting News With Infotrac: A Coach Method,
Creating Online Media: A Guide to Research, Writing and
Design on the Internet and Writing and Reporting News: A
Coaching Method. In 1997-98 she was awarded a research
fellowship by the Poynter Institute of Media Studies to develop
new ways of writing online. Rich has been visiting writing
coach at newspapers throughout the United States, taught at
the renowned School of Journalism at the University of
Kansas and served as a reporter for the Philadelphia Evening
Bulletin, city editor of the Fort Lauderdale Sun-Sentinel and
deputy metropolitan editor of the Hartford Courant.
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