CLIENT
Commercial Lender

CHALLENGE
Client had used a prestigious Minneapolis agency for many years. Many of the commercials had won regional awards for creativity, however sales had steadily declined.

PROJECT
We poured over research from the client as well as online databases to better evaluate the potential market for "superior lending services." Using the "Proctor & Gamble" model we created hard-sell commercials that stressed "clear product/ service advantages" over the competition. Each new commercial contained more dramatic "benefits" with "proof" that our message was "believable" rather "advertisingese." Sales began to grow after only a few months.

RESULTS
Remarkably, we were able to dramatically cut the client's electronic budget in the second year - yet sales continued to grow. Was the dramatic sales growth due to our commercials alone? No! The client rolled out point-of-sale, retail sales training and online programs that continued to reaffirm the product advantages that we had isolated.

CREDENTIALS
OWe've won over 150 awards for television and radio production. This year we opened our in-house production facility. This allows us to turn electronic projects around more quickly at a lower cost. In-house we've also composed and recorded much of the music needed for our radio and television spots.

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