CLIENT
Automobile Dealer

CHALLENGE
To evaluate previous vehicle buyers perceptions of the dealership. Research should also evaluate the advantages/disadvantages of the current geographic location of the dealership.

PROJECT
We used telemarketing to contact former buyers. Each buyer was offered an incentive to answer our survey. To compare results to non-buyers, we also called prospects who had visited the dealership - but not purchased a vehicle.

RESULTS
Client learned that most customers were satisfied - but some changes to the sales process were recommended by the respondents. Both former buyers and shoppers (who had not made a purchase) were generally satisfied with the location of the dealership.

CREDENTIALS
Our staff has over 35 years of experience handling qualitative and quantitative research. Principals have worked for a number of nationally recognized research agencies.

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