Even in this electronic age, printed materials – marketing brochures, annual reports, flyers, product sheets and price lists – are often a critical part of a well-rounded marketing communications program.

Collateral – The term for such materials among ad agency execs is "collateral," but we don't think of it as collateral at all. Perhaps an agency that prefers to make big bucks selling national TV can shove such projects onto the back burner. But we see our job as helping you increase your market share – and we know that brochures and their kin are very much in the mainstream.

However, they won't do their job properly unless we do our job properly. Our art directors, copywriters and production people treat printed with the creativity, effort and dedication they deserve.

The planning we put into such publications must explain why so many of our clients have seen the impact as soon as the pieces go into the mail, or get handed out at the trade show booth or face-to-face by a salesperson. And our expertise and dedication most likely explains why so many of them have won top local, regional and national awards.